Easton Press, Norwalk, Ct. Signed Limited Edition. Paul Newman and A. E. Hotchner, "Shameless Exploitation in Pursuit of the Common Good : The Madcap Business Adventure by the Truly Oddest Couple". In AN (As New) condition, never taken out of its original shrink-wrap. One of only 1350 copies.
Personally signed by Paul Newman and A. E. Hotchner on special dedication page.
COA (Certificate of Authenticity) from Easton Press guarantees that the signature is genuine.
Volume includes the classic Easton Press qualities:
* Premium
Leather
* Silk Moire Endleaves
* Distinctive Cover Design
*
Hubbed Spine, Accented in Real 22KT Gold
* Satin Ribbon Page Marker
* Gilded Page Edges
* Long-lasting, High Quality Acid-neutral Paper
* Smyth-sewn Pages for Strength and Durability
* Beautiful Illustrations
Book Photos
Additional Book Information
One of the most unusual
philanthropic enterprises of the 20th century almost never happened:
Newman's Own was the name intended for a restaurant the movie star
wanted to open near his home in Westport, Conn. But the idea never went
anywhere, freeing up Newman to start a business in the early 1980s with
his friend Hotchner, a bestselling author (Papa Hemingway), selling a
salad dressing made from Newman's personal recipe. The rest is history.
As this breezy memoir recalls, the two broke every rule for launching a
new food business, ignoring the failure rate for celebrity-themed
products, demanding all-natural ingredients and bypassing nearly every
aspect of market research (although they did hold one taste test at the
home of local caterer Martha Stewart). Despite all this, they managed
to pull in nearly $1 million in profits their first year, all earmarked
for charity, and have since launched many more products and donated
nearly $140 million. This part of the story doesn't really have a lot
of meat to it, but it is an entertaining string of anecdotes, song
parodies and wacky customer letters. The book's second half becomes
more somber as it shifts focus to the Hole in the Wall Gang, the
organization they created to build and run camps for children with
serious illnesses. The origins of each of the eight camps are recounted
in detail, along with letters from some of the campers. A slew of
appendixes, including several recipes utilizing Newman's Own products,
rounds out the text.
